The Brand Identity interviews Los Angeles-based studio Mouthwash about balancing their client work with their self-initiated projects, including a podcast, magazine, journal, and apparel line. Co-founders Abraham Campillo, Mackenzie Freemire, and Alex Tan discuss their collaborative ethos, notable projects for Waka Waka and filmmaker Salomon Ligthelm, and their focus on timeless, narrative-driven design. The team also reflects on sustainability, creative freedom, and maintaining momentum as a young studio.
