Tony's Chocolonely Design Cases
2 cases across 2 studios
News & interviews
- Tony's Chocolonely Partners with Chuck Studios for Brand Refresh
Creative Boom · May 20, 2025
Tony's Chocolonely has partnered with Chuck Studios to create a new 'culinary identity' that highlights the brand’s signature chunky chocolate bars. The refreshed visual system introduces 'Neil', a pair of chocolate chunks used as a brand asset, and a set of visual rules to ensure consistency and sensory appeal across all touchpoints. The project strengthens Tony’s product-led storytelling while maintaining its ethical mission.
Chuck StudiosTony's Chocolonelybranding - Thecla Schaeffer Explores Motherhood as Artistic Power and Protest
Creative Boom · Apr 17, 2025 · Interview
Creative Boom’s interview with artist and former creative director Thecla Schaeffer explores how motherhood has transformed her artistic practice into an act of protest and empowerment. Discussing her new series 'CATTLE: Motherhood', Schaeffer reflects on creating art in domestic spaces, challenging patriarchal myths of the solitary artist, and advocating for greater representation of mothers in the art world.
G-Star RAWTony's Chocolonelyart

