The Brand Identity interviewed Studio Ground Floor’s co-founders Alice Sherwin and Harry Bennett about their design for The Interviews: Volume Two, a continuation of the publication series documenting conversations with global design studios. The duo discussed evolving their original design system from Volume One, using a single typeface, and introducing new structural and visual elements such as a glossy image section and bold cover typography. The article explores their process, design decisions, and reflections on editorial design as a medium.
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The Brand Identity interviewed Two°Creative founder Ryan McGill about The Green Dot campaign, an open brief inviting designers to redesign the recycling symbol to better reflect its meaning. McGill discussed the campaign’s origins, lessons from previous projects, and the positive response from the design community. The initiative aimed to raise awareness about recycling confusion and promote design’s role in sustainability.
The Brand Identity interviewed Studio Ground Floor about their design process for 'The Interviews: Volume One,' a book compiling 57 interviews with design studios. The studio discussed their archival-inspired approach, typographic choices from Dinamo, and the conceptual details that make the book both timeless and contemporary. The project highlights Studio Ground Floor’s editorial expertise and thoughtful material choices like a PVC cover and Olin paper.
Studio Ground FloorThe Brand IdentityThe Brand Identityeditorial