New Packaging Design for Suomen Jäätelö by WerkligBP&O · Feb 22, 2017
BP&O reviews Werklig’s packaging design for Finnish ice cream brand Suomen Jäätelö. The project combines bold pattern work, refined typography, and still life photography by KoskiSyväri to express a modern yet distinctly Finnish premium identity. Richard Baird praises the art direction and material choices while noting minor mismatches between logo and overall premium positioning.
