2 cases across 2 studios
The Brand Identity · Nov 13, 2023 · Interview
The Brand Identity interviews Human NYC as the studio celebrates its ten-year anniversary. Founders Michael Ray, Pam Batstone, and Rachael Yaeger discuss their evolution from a development-focused shop to a full-service branding and digital studio, their collaborative ethos, and their commitment to creating meaningful, human-centered work. The conversation explores their studio culture, digital-first approach, and future ambitions.
The Brand Identity · Oct 13, 2021 · Interview
The Brand Identity interviews Tony and Inii King about the evolution of King & Partners from a boutique studio into a global full-service agency. They discuss their creative process, growth philosophy, remote collaboration, and notable projects such as the rebrand of The Boca Raton. The conversation highlights their emphasis on ideas, careful hiring, and maintaining a balanced creative life.

