Sei Design Cases
1 case across 1 studio
Designers behind the work
Designers and creative leads credited on Sei projects in press coverage.
News & interviews
- Non-Objective Redefines Design as Cultural Conversation, Not Service
The Brand Identity · Sep 22, 2025 · Interview
The Brand Identity interviews Non-Objective founders Artem Matyushkin and Katya Sikacheva about their philosophy of treating design as a cultural conversation rather than a service. The distributed studio operates across multiple cities, focusing on conceptual and visual languages that merge branding, art direction, and research. They emphasize co-authorship with clients, ethical alignment, and self-initiated cultural projects under their 'extensions' umbrella.
Non-ObjectiveApropos EditionsFine Graphics DeptAuseiBorealbranding - James Anderson Credited Design Skills to His Mother's Influence
It's Nice That · Apr 9, 2025
The article profiles NYC-based designer James Anderson, exploring his self-taught journey and philosophy that blends research, intuition, and playfulness. It highlights his logo design for sound system designer Joel Seigle and his preference for human, imperfect aesthetics in an era of AI-generated graphics. The piece underscores Anderson’s informal education, creative independence, and distinctive approach to branding.
James Anderson StudioJoel SeiglePsychic Winesbranding - Sensei: Revolutionizing Autonomous Retail Experiences
SEESAW · Oct 24, 2024
SEESAW features the website for Sensei, a company focused on autonomous retail experiences. The project highlights a clean digital design using Neue Haas Grotesk Display and positions Sensei within the retail technology space.
SEESAWSenseidigital - INAX by PAOS, 1984
BP&O · Jul 6, 2023
The article explores PAOS’s 1984 corporate identity redesign for Japanese sanitaryware brand INAX. Commissioned ahead of the company’s 60th anniversary, the project encompassed naming, strategy, and a flexible logo system known as the ‘space symbol’. The identity reflected INAX’s ambitions for international growth and innovation, using ‘Amenity Blue’ to convey cleanliness and optimism.
PAOSINAXIna Seito Co.branding