Houston Group developed a flexible brand identity system for QT Hotels & Resorts, debuting with the launch of QT Singapore. The design introduces six bespoke geometric frames inspired by local architecture and culture, paired with artwork by Singaporean illustrator Jill Tran. The system balances consistency and localisation, allowing each property to express its unique character while maintaining brand cohesion.
Australian studio Toben rebranded Rooftop at QT, a sub-brand of QT Hotels, creating a modular identity system that balances typographic flair with monochromatic restraint. The design features a customised Antiqua Roman logotype paired with Maax Mono, supported by a neutral black-and-white palette and lenticular photographic treatments. The system allows each rooftop bar to express its unique character while maintaining a cohesive brand framework.
