1 case across 1 studio
Designers and creative leads credited on Pio projects in press coverage.
Creative Boom · Jul 30, 2025
Zag developed a bold new brand identity and strategy for the World Supercross Championship, repositioning it from a niche motorsport to a global cultural movement. The rebrand centers on the platform 'Make Dirt Fly', combining gritty visuals, custom typography, and a modular design system to reflect the sport’s authenticity and global ambitions. The project aims to connect fans worldwide while maintaining the raw energy of Supercross culture.
The Brand Identity · Jul 14, 2025
London-based consultancy ZAG rebranded the World Supercross Championship following its acquisition by Bia Sports Group. The project aimed to rebuild credibility and modernize the sport’s image through a fan-first strategy, custom typography, and a visual system inspired by tyre treads and global reach. The resulting identity, anchored by the motto ‘Make Dirt Fly,’ positions World Supercross as an authentic and distinctive brand within motorsport.
It's Nice That · Feb 26, 2025
The article profiles Brooklyn-based designer Zitong Zhao’s brand identity for fashion label pioklepiokle, inspired by the process of fermentation and pickling. The identity uses the typeface Scotch Genovese and a bold red palette to express patience, transformation, and craft. Zhao’s concept connects the brand’s slow, deliberate ethos with a playful and energetic visual language.
The Brand Identity · Jun 12, 2024
The article by Poppy Thaxter showcases six creative examples of brand merchandise that go beyond typical promotional items like pens and water bottles. It highlights how studios such as Angel & Anchor, Odd Hours Studio, Wedge, Saint-Urbain, and Studio Gonzalo Hergueta have applied brand identities to fun and unexpected merch applications. The piece celebrates playful, colourful, and experimental approaches to brand expression through tangible products.
The Brand Identity · Oct 10, 2023
Belfast-based studio Angel & Anchor created a retro, ice hockey-inspired identity for the 2022 World AeroPress Championship held in Vancouver. Drawing from 1980s and 1990s Olympic aesthetics, the design features playful typography, nostalgic sports motifs, and a vibrant four-colour palette. The identity captures both Canadian culture and the event’s fun, community-driven spirit.