New Logo & Branding for PAC NYC by Porto RochaBP&O · Jun 20, 2024
BP&O’s feature by Emily Gosling explores Porto Rocha’s brand identity for PAC NYC, the Perelman Performing Arts Center at the World Trade Center. The identity draws from the building’s cubic architecture, using a square motif and custom typefaces developed with AllCaps. The project positions PAC NYC as an inclusive cultural hub, balancing simplicity and boldness through a modern yet timeless design system.
