Oxford Properties Design Cases
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- Vanderbrand devises a scalable identity system for the redevelopment of Mississauga's downtown district
The Brand Identity · Aug 3, 2020
Vanderbrand created a scalable and adaptable identity system for Square One District, a major redevelopment project in Mississauga led by Oxford Properties. The design uses a combination of Neue Haas Grotesk and Domaine Display typefaces, anchored by an electric purple color that will evolve as the project develops. The identity reflects themes of innovation, aspiration, and community connection within the city’s transformation.