1 case across 1 studio
The Brand Identity · Dec 5, 2024
The article explores how the color purple is used across various brand identity projects to convey innovation, sophistication, and technological advancement. Featuring work from studios such as Snøhetta, Moving Brands, and Studio Oker, it highlights the emotional and aesthetic power of purple in contemporary design. The piece serves as a curated showcase of branding projects that exemplify the hue’s versatility and impact.
The Brand Identity · Dec 5, 2024
The article is a colour-focused editorial from The Brand Identity exploring how purple is used effectively in branding and identity design. It highlights multiple studios and projects that showcase the hue’s emotional and technological associations, from Ragged Edge’s Bayzat to Studio Oker’s JIDU. The piece positions purple as a versatile and sophisticated choice for innovation-led brands.
The Brand Identity · Feb 16, 2024
The article showcases five distinct brand identities created for co-working spaces by studios including Franklyn, Anagram, Ali Hanson, Rice Studios, and High Tide. It highlights the diversity of design approaches, from bold and vibrant to sleek and minimalist, reflecting the dynamic nature of modern work environments. The feature celebrates how design helps these spaces express creativity, community, and professionalism.
The Brand Identity · Jan 19, 2022
London-based studio Anagram created a playful brand identity for Out of Office, a series of coworking spaces by Melia Hotels. Drawing inspiration from comic book typography, the identity uses Klim’s Söhne typeface, bold purple tones, and dynamic motion to convey a sense of escapism and fun. The design balances simplicity with expressive visual energy, aligning with the brand’s theme of freedom from the conventional workplace.
