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News & interviews
- "Exploring Purple's Impact in Brand Identity Through Design Projects"
The Brand Identity · Dec 5, 2024
The article is a colour-focused editorial from The Brand Identity exploring how purple is used effectively in branding and identity design. It highlights multiple studios and projects that showcase the hue’s emotional and technological associations, from Ragged Edge’s Bayzat to Studio Oker’s JIDU. The piece positions purple as a versatile and sophisticated choice for innovation-led brands.