Orchestra Sinfonica Di Milano Design Cases

Designers behind the work

Designers and creative leads credited on Orchestra Sinfonica Di Milano projects in press coverage.

News & interviews

• New Branding for Orchestra Sinfonica di Milano by Landor & Fitch

  BP&O · Nov 2, 2023

  BP&O’s Thomas Barnett reviews Landor & Fitch’s rebrand for the Orchestra Sinfonica di Milano, which replaces the former LaVerdi identity. The new design features a dynamic, motion-driven logo inspired by Milan’s cathedral architecture and a custom typeface, TUMB TUMB, referencing Italian Futurism. The article praises the balance between expressive motion and digital usability, positioning the identity as a modern, Milanese interpretation of musical energy.

  Landor & FitchStudio DumbarSuperunionOrchestra Sinfonica di Milanobranding
• 6 Motion-Driven Brand Identities from Landor & Fitch, IYA, DIA

  The Brand Identity · Aug 24, 2023

  The article showcases six brand identities that use motion as a central design element, featuring work from Landor & Fitch, IYA Studio, DIA, Diplomatie Studio, Pol Solsona Studio, and DutchScot. Each project demonstrates how movement and kinetic systems enhance brand storytelling across industries from music festivals to tech platforms. The roundup highlights the growing importance of motion design in modern branding.

  Landor & FitchIYA StudioDIA StudioParis Electronic WeekKintentbranding
• Explosive and emotive: Landor & Fitch’s identity for Orchestra Sinfonica Di Milano is city-inspired

  The Brand Identity · Jun 26, 2023

  Landor & Fitch’s Milan office rebranded the Orchestra Sinfonica Di Milano, formerly LaVerdi, with a city-inspired identity that connects the orchestra to Milan’s cultural and architectural heritage. The rebrand features a custom typeface, TUMB TUMB, influenced by Futurist art and Milanese architecture, and a motion-responsive logo system that reacts to the intensity of music. The vibrant, Futurist-inspired color palette reinforces the orchestra’s expressive and progressive spirit.

  Landor & FitchLandor MilanoOrchestra Sinfonica Di Milanobranding