Orangetheory Unveils Member-Centric Rebranding InitiativeCreative Boom · Dec 19, 2024
DesignStudio has created a refreshed brand identity for Orangetheory Fitness, focusing on the emotional and energising aspects of its community-driven workouts. The rebrand amplifies the brand’s signature orange, introduces new motion principles, and develops a flexible system for digital and physical touchpoints. The project positions Orangetheory as an inclusive, empowering alternative in the crowded fitness market.
DesignStudioOrangetheory Fitnessbranding
