Oyo Design Cases
1 case across 1 studio
News & interviews
- Lexus's Future: Sensory Interiors and Eco-Friendly Innovations
Creative Boom · Jan 6, 2025 · Interview
Creative Boom’s feature explores how Lexus is redefining luxury automotive design through sensorial interiors, sustainable materials, and human-centric innovation. Chief designer Sellene Lee discusses the evolution of CMF design at CALTY Design Research, while Heather Updegraff outlines Lexus’s broader brand vision and diversification beyond electric vehicles. The article highlights Lexus’s commitment to craftsmanship, sustainability, and emotional connection in design.
CALTY Design ResearchLexusToyota Motor Corporationproduct_design - Mazda by Rei Yoshimura & PAOS, 1975
BP&O · Mar 21, 2024
The article explores the 1975 rebranding of Mazda by Japanese design studio PAOS and designer Rei Yoshimura. It details how the new logotype and visual identity system helped reposition the company from a local manufacturer to a global automotive brand. The piece highlights the design process, conceptual goals, and the long-term impact of the identity on Mazda’s corporate image.
PAOSMazdaToyo Kogyo Co., Ltd.branding