The article profiles Paris-based designer and art director Brodie Kaman, known for his gritty, deconstructed visual style in the music industry. It highlights his recent collaborations with Lady Gaga, Don Toliver, and Nine Inch Nails, emphasizing his tactile approach and focus on collaboration. The piece explores how Kaman’s work merges creation and destruction through layered textures and expressive typography.
The Brand Identity’s feature details how Yung Studio, led by Melody Yung, reimagined Lady Gaga’s website as an evolving digital platform blending storytelling, commerce, and fan engagement. Collaborating with Commerce-UI and Viso Haus, the team built an immersive, WebGL-powered experience that earned multiple Webby Awards. The project emphasizes flexibility, emotional resonance, and a break from traditional social media constraints.