The Brand Identity interviews Birch, a London-based creative agency founded by James Allen, about their evolution, philosophy, and approach to luxury branding. Allen and partner Aleks Cvetkovic discuss their deconstructed agency model, long-term client relationships, and the value of print in a digital age. The conversation highlights Birch’s work for clients like MR PORTER, Knight Frank, Thom Sweeney, and SIRO Hotels.