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News & interviews
- Koto’s Carolyn Rush: “Good brands only happen with a good idea”
The Brand Identity · Nov 7, 2025 · Interview
The Brand Identity interviews Koto’s Senior Strategy Director Carolyn Rush about the importance of strong ideas in brand building. She discusses how strategy and design work hand-in-hand at Koto’s LA studio, emphasizing curiosity, collaboration, and conviction as the foundations of effective branding. The conversation highlights examples from brands like Bolt, Airtasker, and Airbnb to illustrate how strategic insights drive creative outcomes.