Juicy Lucy Design Cases

Designers behind the work

Designers and creative leads credited on Juicy Lucy projects in press coverage.

News & interviews

• Somekind Crafts Striking Brands with Typographic Detail

  It's Nice That · Mar 13, 2025

  The article profiles Brussels-based design studio Somekind, founded by Aimee Lara and Kristel Posen, highlighting its focus on typographic texture, storytelling, and material-driven brand identities. It explores how the duo’s diverse backgrounds inform their tactile and conceptual approach to branding and packaging projects for food and lifestyle clients.

  SomekindDaily SuppliesBuddy Buddybranding
• 8 alcohol-alternatives that offer a delightful drinking experience, featuring works by KR8 and more

  The Brand Identity · Nov 24, 2023

  The article by Poppy Thaxter spotlights eight standout alcohol-alternative beverage brands with creative packaging and identity design. Featuring studios such as KR8, Marx Design, B&B Studio, and Somekind, it highlights the growing trend of health-conscious, sober-friendly drinks. Each project showcases vibrant, playful, and refined design approaches across bottles, cans, and boxes.

  KR8 bureauMarx DesignB&B StudioUrban LemonadeYes You Canpackaging
• Somekind embrace a relaxed, characterful attitude across Juicy Lucy’s punchy identity and packaging