IAAC by MuchoBP&O · Sep 25, 2025
BP&O’s feature by Emily Gosling reviews Mucho’s rebrand for the Institute for Advanced Architecture of Catalonia (IAAC). The new identity, developed with Fil Studio and Metódica, uses a generative system, modular visuals, and sound design to reflect IAAC’s experimental ethos. While praised for its flexibility and conceptual strength, the article critiques the wordmark’s visual execution.
