Are brand collaborations reaching a saturation point? What 'Wuthering Heights' revealsCreative Boom · Feb 25, 2026
Matt Herbert of Tracksuit explores whether brand collaborations have reached a saturation point, using examples from Barbie and Wuthering Heights to illustrate how partnerships can either build long-term brand equity or simply generate short-term buzz. The article argues that effective collaborations should focus on resonance, clarity, and strategic alignment rather than opportunistic hype.
TracksuitAll&Aspinal of LondonBarbiebranding
