Creative Boom’s 2025 roundup highlights 20 illustrators from around the world who are shaping the industry through distinctive styles and cultural storytelling. The article, written by Tom May, celebrates artists like Jean Jullien, Christoph Niemann, and Lauren Hom for their innovation and resilience amid challenges such as AI disruption. It showcases a global mix of talent using illustration to address social issues and celebrate diversity.
The article explores how designers translate scent into visual and tactile experiences, focusing on Wade and Leta’s surreal art direction for fragrance brand D.S. & Durga. Through synesthetic thinking and storytelling, the duo reimagines perfume branding beyond traditional luxury tropes, crafting vivid, transportive imagery that evokes the essence of each scent.
Wade and LetaD.S. & DurgaYves Saint Laurent (YSL)branding
