The Brand Identity’s feature article by Poppy Thaxter spotlights 13 branding projects that prominently use the colour red. The roundup showcases work from studios including 40MUSTAQEL, Studio Deploy, Navarra.is, LG2, and others, exploring how red conveys emotion, energy, and confidence across diverse industries. The piece celebrates the expressive power of colour in identity design.
Berlin-based studio Navarra.is created a bold and fiery identity for cannabis accessories brand Glaze, rejecting typical 'stoner' clichés in favor of a refined, fashion-influenced aesthetic. The identity uses a custom black grotesk wordmark based on Sharp Grotesk, paired with a striking red palette and uncoated paper materials. The result conveys both intensity and sophistication, aligning with Glaze’s high-end positioning.
