UnderConsideration’s Brand New section briefly announces a new logo for Cal Performances, a cultural organization based in California. The post, categorized as a 'Spotted' entry, lists tags such as bold, monogram, and theater but does not include detailed commentary or visuals beyond a before-and-after mention.
The article profiles Spreeeng, a transnational graphic design cooperative operating across New York, Paris, London, and Stuttgart. It explores their horizontal, non-hierarchical model and collaborative approach to editorial, exhibition, and identity design for cultural clients like the V&A and The Design Museum. The piece highlights their emphasis on shared authorship, pedagogical projects, and self-publishing initiatives such as Dispatches.
