Financial Times Design Cases
3 cases across 2 studios
News & interviews
- FT campaign makes the case for simplicity in a world of noise
Creative Boom · Jan 19, 2026
Creative Boom reports on 'For The Why', a new global campaign for the Financial Times by New Commercial Arts. The campaign emphasizes simplicity and understanding over marketing complexity, positioning the FT as the publication that explains 'why' events matter. It spans multiple media channels and highlights the value of clarity and trust in modern journalism.
New Commercial ArtsFinancial Timesadvertising - "October's Top Industry News and Key Appointments Unveiled"
Creative Boom · Oct 14, 2025
Creative Boom’s October 2025 'Booms & Shakes' roundup highlights major agency appointments, client wins, and new studio launches across the global creative industry. M+C Saatchi, New Commercial Arts, and W+K Amsterdam secured major accounts, while leaders like Lisa Carrana and Marina Ammirato took new roles. The article also spotlights new ventures such as Playmaker Creative Club and Studio Deakin, reflecting a confident and expanding design sector.
M+C Saatchi Group UKNew Commercial ArtsDigital NativesDepartment for EducationFinancial Timesadvertising - Edge Studio Champions Collaborative, Trust-Based Design Practice