Feeld Design Cases
1 case across 1 studio
Designers behind the work
Designers and creative leads credited on Feeld projects in press coverage.
News & interviews
- A Fucking Magazine: Inside dating app Feeld’s turn to print
It's Nice That · Nov 10, 2025
Feeld, the independent dating app, has released the second issue of its print magazine AFM, creatively directed by Merel van den Berg. The issue explores the theme of mind games through photography by Nan Goldin, illustrations by Mona Chalabi, and typefaces Otto and Review. The project celebrates queer intimacy, tactile design, and the enduring appeal of print media.
Feeldeditorial - Exploring Democratic Branding with Frontify, Feeld, and Figma
The Brand Identity · Apr 30, 2025
The article explores how branding is becoming more participatory, featuring Feeld’s community-driven rebrand with Made Thought and Figma’s remixable identity for its Config conference. It examines how both brands invite their audiences into the creative process—Feeld through structured co-creation and Figma through open remix culture—highlighting a shift toward democratic, flexible brand systems.
- Feeld’s A Fucking Magazine: A Collectable Tactile Experience
The Brand Identity · Nov 11, 2024
Feeld partnered with Toronto-based Blok Design to create A Fucking Magazine (AFM), a biannual print publication exploring desire, sexuality, and human connection. The tactile magazine features layered materials, expressive typography, and a flexible wordmark inspired by historical scripts. The design emphasizes sensory engagement, blending visual storytelling with material rhythm and touch.
Blok DesignFeeldFeeldeditorial - Zines attract brands but challenge traditional publishing
It's Nice That · Nov 4, 2024
Written by Polyester founder Ione Gamble for It’s Nice That’s POV column, the article critiques how brands have co-opted the aesthetics and cultural cache of zines to create glossy branded magazines. Gamble argues that this trend undermines independent publishing while acknowledging that branded publications provide employment for creatives. The piece calls for renewed support and funding for independent zines to preserve their cultural impact.
PolyesterIt’s Nice That InsightsFeeldBottega Venetaeditorial - Feeld by Two Times Elliott
The Brand Identity · Feb 18, 2018
London-based studio Two Times Elliott rebranded the dating app Feeld, known for enabling connections between three people. The project involved a full renaming and repositioning of the brand, featuring a clean sans serif identity with a pink, red, and white palette.
Two Times ElliottFeeldbranding