Centersquare Design Cases
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- JKR Redefines B2B Tech Space with Distinctive Approach
Creative Boom · Dec 9, 2024
Jones Knowles Ritchie (JKR) has created the brand identity, naming, and digital experience for Centersquare, a new B2B data centre company formed from the merger of Cyxtera and Evoque. The identity features a custom data visualisation tool, a nested square logo by Simon Walker, and a warm, vibrant palette that contrasts with typical tech aesthetics. Collaborating with Variable.io, JKR developed a flexible system that blends real data with artistic expression to convey adaptability and trust.
Jones Knowles RitchieVariable.ioCentersquareCyxterabranding