1 case across 1 studio
The Brand Identity · Feb 8, 2024
The article by The Brand Identity spotlights six branding projects that celebrate and support the LGBTQIA+ community through authentic, inclusive, and vibrant design. Featuring work from studios such as Mother Design, Wedge, Whitman Emorson, POPOLA, McCarthy, and Marina Veziko, it highlights how thoughtful visual identities can empower and represent diverse communities. The piece contrasts these meaningful efforts with superficial 'rainbow washing' and showcases design as a tool for empathy and advocacy.
The Brand Identity · Jan 26, 2018
Mother Design created a bold new brand identity for Callen-Lorde, a New York City-based LGBTQ public health center. Drawing inspiration from the guerrilla marketing of the 1980s AIDS crisis, the rebrand uses vibrant colors and strong typography across print and digital applications. The design reflects Callen-Lorde’s activist roots and commitment to inclusive healthcare.