Now You See ItBP&O · Jun 3, 2026
Lisa Cain’s BP&O article examines Studio Bland’s packaging for Australian plant-based brand Bu Deli. The design intentionally mirrors traditional butter packaging, using familiar cues like blue tones and block formats to position the product alongside dairy butter rather than in the plant-based niche. The piece explores the fine line between familiarity and deception in plant-based branding.
