Breadstall Design Cases
1 case across 1 studio
News & interviews
- Without Crafts New Brand Identity for Breadstall's Expansion
Creative Boom · Jan 14, 2025
Creative Boom reports on Without’s new brand identity for Breadstall, a London-based pizza brand evolving from a popular food van into a high-street restaurant. The identity draws inspiration from bakeries and flour mills, positioning Breadstall as a 'pizza bakery' rather than a typical pizza joint. The rebrand includes a bold 'biga' logo, Caslon Doric typography, and simple shape illustrations reflecting the product’s form and serving style.