Big C Charters Design Cases
1 case across 1 studio
News & interviews
- New Branding for Big Charters by Mucho
BP&O · Oct 20, 2022
BP&O features Mucho’s rebrand for Big C Charters, a San Francisco-based fishing charter company founded by Christian Cavanaugh. The identity centers on a tall, hooked 'C' logo and a custom typeface, Big C Sans, inspired by the captain’s stature and the fishing industry. Vibrant colors, candid photography, and playful animation help modernize the brand and distinguish it from traditional maritime aesthetics.