New Logo & Branding for Ami Ami by WedgeBP&O · Feb 13, 2024
BP&O features Wedge’s branding for Ami Ami, a French wine brand based in California that reimagines boxed wine as a desirable, eco-friendly product. The Montreal studio developed the name, strategy, identity, packaging, and photography, with illustrations by Mathieu Dionne and photography by William Arcand. The project emphasizes sustainability, playful design, and a rejection of wine snobbery.
