Daily Updates: Jan 16
Design Spotlight is a curated database of design cases, showcasing daily updates from various design studios and agencies. Here are the updates from Jan 16.
Naming And Brand Identity For A Bakery
TRiC Studio created the name and identity for Baker of Things, a bakery from the team behind Maker Coffee. The name plays on “Internet of Things,” suggesting limitless baking possibilities and a dry sense of humor. A direct logotype is paired with a memorable mark: four hearts (treats and creativity) inside a cube (oven, precision, technique), forming a simple graphic expression of the concept. Color choices reference the bakery’s world—blue from the Richmond exterior and butter yellow from baked goods. Services included brand identity, creative direction, illustration, naming, and signage and wayfinding, resulting in a unified system that balances precision with creativity.
Brand Identity For A Film And Television Production Company
TRiC Studio developed a bold brand identity for Total Fiction, an Australian film and television production company. The outcome centers on a custom logotype whose letterforms are derived from the 16:9 screen ratio, conceived as windows that nod to the transportational nature of film and TV. A secondary mark built around the core T provides flexibility at small sizes and in tight spaces. To balance the expression of the logotype, the system pairs a restrained color palette led by energetic orange with a grotesque sans serif typeface, creating a striking presence suited to on‑screen credits. Together, these elements form a cohesive brand system that helps the company stand apart across feature films, short‑form digital projects, and premium international drama series.