Daily Updates: Nov 18
Design Spotlight is a curated database of design cases, showcasing daily updates from various design studios and agencies. Here are the updates from Nov 18.
Cerebras Ai Inference Ai Chip by G—W
Brand Evolution And Website Design For An Ai Infrastructure Company
G—W Studios partnered with Cerebras to elevate a speed-first, engineering-led brand that had fallen behind its technology. Ahead of Supernova, the flagship keynote on AI acceleration, G—W Studios evolved the brand and company narrative, redesigned and developed a modular website, and produced event graphics and keynote materials. The approach centered on elevated typography, a wafer-inspired modular container system on a headless CMS, and precise graphics that visualize unseen infrastructure without clichés. Built for instant deployment, the system enabled fast, consistent page creation while increasing craft and clarity. The refreshed brand launched at Supernova, aligning message and ambition and supporting rapid growth, partnerships, and enterprise adoption.
Festival Identity And Campaign For Qpac And South Bank
Bigfish created the festival brand and campaign for On The Banks, a new concert series and cultural partnership between QPAC and South Bank staged on QPAC’s Cultural Forecourt. The identity is rooted in place: QPAC’s brutalist, block-patterned tiles informed a modular logotype and bold typographic system, while the energy of the Brisbane River inspired hand-drawn textures by artist Niqui Toldi, later expanded into animation by Sem Han. This interplay of rigid geometry and organic expression produces a look and motion language that feels unmistakably Brisbane—grounded, local, and forward-looking. The engagement spanned brand design, campaign development, animation, graphic design, and typography, launching a distinctive visual platform for large-scale live music in 2026.